"I didn't know"
Wonderful video from our friends at Great Lakes Surf Rescue Project "The number one thing that we hear from family and friends of drowning victims after a tragic event is, I didn't know..."
And the 'I didn't know...' is followed by simple water safety bullet point that is not common sense but should be.
For example, I didn't know...
--That drowning continues to be a neglected public health issue (according to a World Health Organization report)
--That drowning is one of the leading causes of accidental death in the nation and world (according to the Center for Disease Control Statistics) (Leading cause of accidental death for children 1-4, second leading cause for children 1-14, fifth leading cause nationwide, and third worldwide.)
--That 1.2 million people around the world die by drowning every year. International Lifesaving Federation
--That 80% of drowning victims are male (Males have a tendency to overestimate their abilities, take risks, and more susceptible to peer pressure – deadly in water)
The rest of the bullet points are listed here: http://www.glsrp.org/drownings-i-didnt-know/